Sun Direct - India's First MPEG-4 DTH Service
Sun Direct, A DTH arm of Sun TV Ltd is planing to provide India's First MPEG-4 Format Video Quality DTH Service.By incorporating Harmonic's video delivery solutions, it has become the first carrier in India to offer up MPEG-4 AVC (H.264) direct-to-home broadcast service.
As it stands, 120 standard-definition channels are currently available to subscribers, and it is planning to add an undisclosed amount of HD channels in the near future.
Sun Direct, will offer 75 TV channels and 15 radio channels. Both the dish and set-top box would be free, but the company will collect one-time installation charges of Rs999 with a monthly subscription of Rs75, excluding taxes.
Sun Direct is a 80:20 joint venture between Sun TV’s core promoters Kalanidhi Maran, his wife Kaveri Maran and Malaysia-based Astro Group.
DTH Market - The Indian scenario:
Sun Direct is a 80:20 joint venture between Sun TV’s core promoters Kalanidhi Maran, his wife Kaveri Maran and Malaysia-based Astro Group.
DTH Market - The Indian scenario:
Dish TV and Tata Sky, the country’s two direct-to-home (DTH) companies ( Besides Prashar Bharati's DD Direct ), are expected to post losses in excess of Rs 1,400 Crore for 2007-08 in their quest to expand the market by offering set-top boxes at subsidised rates. The companies have over five million subscriber homes across the country collectively.
Tata Sky will soon cross the 2-million DTH subscriber mark, while its rival Dish TV recently went past the 3 million user mark. For 2008-09, analysts project a DTH customer base in access of 8 million.
Apart from Sun Direct, Two big players all set to enter the DTH sector this year (with new technology offerings), the companies expect losses to go up further this financial year. Big TV (Reliance ADAG) and Bharti AirTel also plan the similar type MPEG 4 set-top boxes, which provide higher quality pictures.
Apart from Sun Direct, Two big players all set to enter the DTH sector this year (with new technology offerings), the companies expect losses to go up further this financial year. Big TV (Reliance ADAG) and Bharti AirTel also plan the similar type MPEG 4 set-top boxes, which provide higher quality pictures.
Both Big TV and Bharti are expected to bundle a number of value-added services such as Movie-on-Demand, Games, Internet and Telephone Service.
Recently Consumer Durables heavyweight, Videocon is making a pitch for the direct-to-home (DTH) market through its media arm Bharat Business Channel.
The industry expects the DTH market to hit the 10 million subscriber base mark by the end of this financial year. According to experts, DTH players will take five to six years to break even.
5 Comments::
hello
I own Sun Direct DTH for last three months. I had subscribed this for 6 months but after three months my DTH Services were stopped. I contact at Sun Direct Delhi Customer care helpline at 011 – 39407575 and discussed them about my problem, they told me that my sun direct DTH subscription is over and I need to recharge it to continue DTH Service. But when I told them that I had subscribed that for 6 months they totally refused it and told me that if I would not recharge my DTH account within 4 days then they will deactivate my Sun Direct Account. So I submitted my complaint against Sun Direct at Consumer Court. Now I am waiting for my complaint reply. Hope to get some help from Consumer Court soon.
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