Adlabs Plans India's First Megaplex Chain
Adlabs Cinemas, An Anil Dhirubhai Ambani Group promoted Cinema Exhibition Company plans to bring in the concept of megaplexes in India & Plans to build 12 such megaplexes in the next five years. Megaplexes would have 11-15 screens ( Unlike 5-6 screens in a multiplex ) and a seating capacity for more than 4000. Apart from the movie auditoriums, the megaplexes would offer Gaming Zones, Kids Zones, Food Courts and other Value Added Services.
As per Adlabs Cinemas COO Tushar Dhingra, Adlabs has carefully chosen the locations keeping in mind the high spends by consumers in these catchments areas.
In addition, the Adlabs is in the process of signing up seven more locations for building such megaplexes. The exhibition company is in the process of sourcing hi-end digital technology from overseas partners.
It has signed up five massive locations to build large megaplexes. Two of them would be located in Mohali, one each will come up in Delhi, Lucknow & Hyderabad.
Adlabs Cinemas expects its turnover to touch Rs 166-167 crore for the fiscal ended March 2008. The multiplex player currently operates 151 screens in 43 cities across India.
Reliance Entertainment ( Adlabs' parent company ) under its Brand Name Big, in the process of launching some multiplexes in US.
It has recently signed up three properties in Mauritius keeping in mind the huge Indian population in the country.
As per Adlabs Cinemas COO Tushar Dhingra, Adlabs has carefully chosen the locations keeping in mind the high spends by consumers in these catchments areas.
In addition, the Adlabs is in the process of signing up seven more locations for building such megaplexes. The exhibition company is in the process of sourcing hi-end digital technology from overseas partners.
It has signed up five massive locations to build large megaplexes. Two of them would be located in Mohali, one each will come up in Delhi, Lucknow & Hyderabad.
Adlabs Cinemas expects its turnover to touch Rs 166-167 crore for the fiscal ended March 2008. The multiplex player currently operates 151 screens in 43 cities across India.
Reliance Entertainment ( Adlabs' parent company ) under its Brand Name Big, in the process of launching some multiplexes in US.
It has recently signed up three properties in Mauritius keeping in mind the huge Indian population in the country.
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